
Liana H. Meyer
Strategic Communications Leader | Governance, Ethics & Policy
Career Profile
Strategic marketing communications leader with 20+ years of experience translating complex technical, policy, and scientific topics into compelling narratives that drive trust, awareness, and reputation. Background spans U.S. government public affairs, international development communications, and — more recently — AI governance advisory work. Experienced in partnering with technical experts, researchers, and senior leadership to shape high-impact thought leadership, product narratives, media engagement, and executive communications. Known for converting dense, specialized material into clear, audience-specific messaging for media, stakeholders, and global audiences. Brings a strong track record in reputational risk management, editorial governance, and communications strategy in fast-moving, high-stakes environments.
Core Expertise
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Strategic Writing & Executive Communications: Speeches, thought leadership, public affairs materials, policy guidance, proposals, fundraising content, and digital communications for senior leaders and public-facing initiatives.
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Editorial Leadership & Content Governance: Editorial standards, plain-language review, quality control, clearance processes, workflow design, and cross-functional content oversight.
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Narrative Strategy & Brand Storytelling: Messaging frameworks, campaign concepts, launch narratives, verbal identity, voice and tone guidance, and cohesive storytelling across channels.
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Technical & Product Story Translation: Translating complex, technical, policy, and subject-matter expert content into clear, accessible, human-centered narratives.
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AI Evaluation & Responsible AI Practice: LLM output assessment, prompt design, bias and safety risk review, human-centered AI oversight, and ethical use of generative AI tools.
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Training & Capacity Building: Workshop design, storytelling curriculum, SME enablement, writing guidance, and collaborative facilitation across teams and disciplines.
Tech Stack & Tools
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No-Code / App Development: FlutterFlow, Firebase, Firestore, Google Cloud/Firebase ecosystem
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AI & Language Technologies: Large Language Models, prompt design, LLM output evaluation, AI-assisted research, responsible AI workflows
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Web, CMS & Publishing: Wix, WordPress, CMS management, Substack, Google Forms
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Content & Design: Canva, Google Docs, Google Slides, digital content production
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Project & Knowledge Management: Airtable, Notion, Google Sheets, Google Drive
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Communications & Marketing Operations: Email marketing platforms, social media publishing tools, SEO/GEO research tools, media outreach databases
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Collaboration & Workflow: Google Workspace, Microsoft Office, Zoom, Slack
Leadership Impact
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Led public affairs, press, and media communications for USAID across the Philippines and Pacific Islands, producing U.S. Embassy-distributed materials that secured prominent coverage from major news outlets.
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Edited 10+ speeches per month for U.S. Ambassadors, USAID Mission Directors, senior staff, and Washington, D.C. visitors, strengthening executive messaging for high-visibility public engagements.
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Produced Mission-cleared talking points, congressional testimony support materials, and Washington, D.C. request packages under tight deadlines.
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Directed social media campaigns that increased engagement by 800%, from 72,000 engagements in 2017 to more than 630,000 in 2018, while maintaining an editorial calendar aligned with Mission priorities.
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Established editorial workflows, clearance processes, and content standards across distributed teams, improving consistency, quality, compliance, and message discipline.
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Trained 700+ staff, project partners, and professionals on messaging, storytelling, style, and communications standards, strengthening organizational writing capacity.
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Translated complex technical, policy, public health, and global health security content into concise, persuasive, donor-aligned messaging for senior leaders, proposal teams, and external audiences.
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Contributed to proposal and communications efforts that helped secure more than $100 million in U.S. government funding for public health and health security projects across Southeast Asia and Jordan.
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Developed communications strategies and fundraising campaigns supporting a $3.1 million annual nonprofit operating budget and advancing the organization’s workforce development mission.
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Managed public narrative during a founder-to-successor leadership transition, preserving community goodwill while strengthening the emerging executive leader’s visibility and credibility.
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Drafted an internal AI policy and one-page briefer establishing ethical use standards, risk mitigation protocols, and human oversight; the policy was integrated into the employee handbook.
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Built AI-assisted research and media workflows that improved message targeting while maintaining human editorial oversight.
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Developed and implemented thought-leadership and PR strategies that secured or supported a dozen+ visibility opportunities in less than one year, including podcast appearances, blog features, articles, and media placements.
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Supported internal alignment across a remote, global team by helping articulate organizational values in the founder’s voice, strengthening trust, clarity, and engagement.
Professional Experience
Board Member, Communications & Strategic Visibility
Present AQUITY Global Inc. (May 2026 - present)
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Supporting strategic visibility and organizational positioning for a global health organization at the intersection of health systems strengthening, international development, and emerging technologies.
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Advising on communications and positioning; thought leadership and executive visibility; media engagement; and AI-era organizational visibility and digital positioning, including AEO & GEO.
Founder
PetLore.org & The Good Companion Literary Journal (March 2026 – Present)
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Designing and developing PetLore.org, a story-centered digital platform exploring AI-supported pet memory preservation, emotional storytelling, and user-generated narrative experiences.
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Building the content, onboarding, metadata, and user experience architecture for a companion mobile application focused on personal memory, pet identity, and emotionally resonant digital storytelling
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Launching The Good Companion, an online literary journal connected to Pet Lore.
Public Relations Specialist - Remote
Marquette L. Walker Ministries (May 2025 – present)
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Drafted an internal AI policy addressing ethical use, governance, risk mitigation, human oversight, and responsible application across communications and operations.
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Conduct AI-assisted media research to identify target outlets, refine story angles, and tailor pitches for faith-based and community publications.
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Build a repeatable, AI-enhanced pitching workflow using prompt tools to draft templates, refine messaging, and align narratives with editorial styles.
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Produce twice-weekly devotionals using AI-supported theological research, concept mapping, and language polishing to ensure scriptural clarity and narrative flow.
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Analyze staff survey responses with AI-assisted thematic classification to identify core organizational values and pair them with aligned scriptural and practical applications.
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Develop internal communication strategies that foster staff engagement, using AI tools to streamline planning and quality assurance.
Self-Employed/Contractor – Remote
Clients: Manhattan Strategy Group, RTI International, University Research Co., LLC (February 2020 – November 2024)
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Strengthened the clarity, persuasiveness, and compliance of technical proposals by synthesizing complex inputs, refining key messaging, and ensuring brevity, readability, and consistency.
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Collaborated with SMEs across sectors to verify accuracy, clarify language, integrate feedback, and shape cohesive narratives for domestic ESL and global public health programs.
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Contributed to bid writing and revisions for USAID-funded projects, emphasizing global health security, technical accuracy, and strong alignment with donor priorities.
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Developed and edited a wide range of proposal components—including executive summaries, technical approaches, MEL sections, tables, and annexes—to produce polished, persuasive documents.
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Produced executive-level content such as talking points and letters, delivering refined, strategic messaging tailored to senior leadership.
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Designed and led workshops on writing and branding for 200 staff, strengthening organizational capacity through structured instruction and constructive editorial feedback.
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Improved the quality of reports, assessments, branding materials, and other key outputs through comprehensive proofreading, copyediting, and fact-checking.
United States Agency for International Development (USAID)
Development Outreach Communications Specialist – Writer (February 2014 – February 2019)
Manila, Philippines
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Collaborated with partners in the Philippines, Pacific Islands, Mongolia, and the US to develop content covering the health, economic growth, governance, education, and environment sectors.
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Served as a final reviewer for publications authored or sponsored by USAID, adhering to style requirements, and editing content for technical accuracy, clarity, branding, and other considerations.
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Worked with respective bureaus in Washington, D.C., to provide mission-cleared material and talking points for congressional testimonies and to fulfill quick-turnaround requests.
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Served as the lead writer on press releases for distribution by U.S. Embassies in the Philippines and Pacific Islands, consistently gaining positive and prominent media mentions by top news outlets.
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Edited 10+ speeches a month for the U.S. Ambassador, USAID Mission Director, USAID staff, and visitors from Washington, D.C.
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Directed social media campaigns that resulted in an 800 percent increase in engagement from 72,000 in 2017 to more than 630,000 in 2018. Maintained an editorial calendar to strategically cover messaging priorities. Consulted technical teams to conceptualize content and identify relevant subjects.
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Designed a template to easily and accurately collect social media content from project partners, resulting in more timely and relevant social media posts.
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Produced fact sheets to enhance public understanding of USAID’s role on development issues.
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Trained over 500 staff and project partners on messaging, style, and storytelling, and developed a style guide, editorial procedures, fact-checking lists, and other templates.
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Worked with the USAID webmaster to maintain and update content on the USAID website, including with cleared materials and SEO suggestions.
Account Manager
LV Universal Manpower Services, Inc. (January 2012 – February 2014)
Manila, Philippines
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Ensured speedy and safe deployment of skilled Filipino workers to Australia by overseeing recruitment, interviews, trade tests, job placement, visa processing, and post-deployment care.
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Introduced marketing elements and consistent messaging to a start-up company that had no communications strategy in place, creating a branded experience and building trust among clients.
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Designed workflow procedures and managed relationships with employers, trade testing facilities, and lending companies to improve applicant and employer experience, resulting in applicants regularly referring others for job placement services.
Communications Manager
Taller San Jose Hope Builders (July 2004 – May 2012 * January – May 2012 remote work)
Santa Ana, California
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Developed communication strategies and fundraising campaigns to support the organization’s $3.1 million annual budget and raise awareness about its work.
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Oversaw direct mail and online fundraising activities, including copywriting, graphic design, email marketing, mailing lists, print production, and post-campaign reporting.
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Developed content and managed editorial calendar for internal and external newsletters. Crafted strategic messaging to engage stakeholders and to boost giving, volunteerism, and event attendance.
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Prepared staff, students, donors, and volunteers for public appearances and interviews, and identified ways to foster empathy and greater understanding of the organization’s at-risk youth.
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Raised the profile of the organization through media coverage.
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Piloted internal branding guidelines that included messaging workshops and marketing templates.
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Conducted market research to revamp messaging and relaunch the Hope Builders website.
Certifications
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AI-Enhanced Communications Strategist (Certified, Micro1 – 2025)
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Elements of AI: Introduction to AI (University of Helsinki – 2025)
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Google AI Essentials (Google – 2025)
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Ethics in AI and Data Science (Linux Foundation – 2025)
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Ethical Principles for Conversational AI (Linux Foundation– 2025)
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Conversational AI: Ensuring Compliance and Mitigating Risks (Linux Foundation – 2025)
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The Magic of Language (University of Leiden – 2025)
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ACES Advanced Certificate in Editing (Poyner’s News University – 2020)
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ACES Certificate in Editing (Poyner’s News University – 2018)
Education
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B.A. Speech Communications (California State University Long Beach)

